Raj Kaul
Creative leader, art director, and design-systems builder.
For 15+ years I’ve led multidisciplinary teams to ship brand-defining experiences— unifying visual identity, product design, and storytelling across complex organizations. Currently Chief Designer at Danske Bank, Copenhagen.
Experience
Highlights of roles, impact, and focus areas.
Chief Designer — Danske Bank
Creative & design strategy, omni‑channel UX, design systems, AI‑driven personalization, accessibility.
Interim Product Owner — Danske Bank
Roadmaps, design/brand KPIs, data‑informed decisions, customer engagement.
Head of Design & Software — FLAGS
Brand & product DS, org design, creative workshops, critiques, sprints.
Innovation Developer — FLAGS
Rapid prototyping (C#, JS, Java, Python), emerging tech for Industry 4.0.
Co‑Founder — ReviiVR
XR design, creative entrepreneurship, team leadership, ops.
Lead Developer & UX/UI — EON Reality
AR/VR UX and global training programs.
Senior Lead Designer — Barclays
Global design system, mentoring, stakeholder management.
Senior Product Designer — Novartis
Healthcare design and prototyping.
UX Designer — GSK
Design thinking, research, systems for clinical & commercial projects.
About
I build and scale design organizations, guide multi‑disciplinary teams, and deliver experiences that resonate with users and drive business outcomes. Expert in global identity systems, brand storytelling, and cross‑cultural creative direction.
Capabilities
- Creative direction
- Design systems
- Brand identity
- UX & UI
- Prototyping
- Accessibility (WCAG/ARIA)
- Analytics & KPIs
- Agile / Scrum
- Leadership & coaching
- Front‑end (HTML/CSS/JS, React/Vue)
- Back‑end (Node, Python, PHP)
- APIs & headless CMS
- A/B testing & CRO
- Cloud (AWS/Azure)
Education
- Master of Architecture — Birmingham City University
- BSc, Architectural Visualisation — University of Wolverhampton
Certifications
- Agile with Atlassian Jira (2022)
- Intro to Agile & Scrum — IBM (2021)
- Certificate in Advanced Visualisation 3D (2011)